MONARC MEDIA LABS

POSITION

Founder / Chief Technology Officer

COMPANY

Monarc Media Labs is creating media technology that empowers deep creative expression.

DATE

December 2018 – present

TRANSMEDIA ENTERTAINMENT

POSITION

Founder / Managing Director

COMPANY

Transmedia Entertainment is a leading-edge transmedia studio, specialising in immersive storytelling, compelling universe creation, film, TV & game production, mobile apps, ergonomic UI design and general tech development.

DATE

July 2012 – November 2018

ACHIEVEMENTS

Successfully securing and developing a variety of transmedia projects including the worlds first Immersive Cinematic Virtual Reality Comic Book, a unique VR Game Show to help Qantas Super members engage with their super, an interactive audio visual installation for the Sydney Vivid festival as well as many other innovative VR applications and two award winning short films.

MORE INFORMATION

transmedia-entertainment.com

SMART AV

POSITIONS

2005 – 2012, Chief Technology Officer

2003 – 2005, Co-Founder / Chief Executive Officer / Chief Operating Officer

COMPANY

Smart AV is a Sydney based company designing and manufacturing patented control surfaces for digital audio and video workstations.

DATE

August 2003 – June 2012

ACHIEVEMENTS

Winning Best Product in “Desk Controller category” for “Tango 2”, Resolution Awards, 2012

2011, Developing Tango 2, a second generation touch screen based control surface, from concept to production prototype in a 9 month period.

2008, Developing Tango, a touch screen based control surface, from concept to production prototype in a 9 month period.

2005, Developing the Professional Series Smart Console from concept to production prototype in a 9 month period.

Winning Best product of show for The Smart Console at AES, San Francisco, October 2005.

Winning an Australian Design Award for The Smart Console, April 2005.

Winning an Award for Innovation in Media for The Smart Console at NAB, Las Vegas, April 2005.

Developing the Elite Series Smart Console from concept to production prototype in a 12 month period, 2003.

RESPONSIBILITIES AS CTO

Technology Evaluation and Management including: Evaluating technologies, components and systems for use in our current and future products. Considering and planning for product life cycles and finding suitable replacement components and sub systems.

Research and Development management including: Product specification and design including software, electronic, mechanical, ergonomic and UI design, Project planning, alpha and beta test coordination, as well as supervising documentation and technical support.

Software interface management and development including: Liaising with Digital Audio Workstation manufacturers, engine interface communication and protocol specification and development and debugging.

I’m also very hands on with software and responsible for all physical and virtual UI development.

RESPONSIBILITIES AS CO-FOUNDER / CEO / COO

Company Establishment including: Initial company set-up, locating and fit out of premises, budget and cash-flow preparation.

Research and Development management including: Product specification and design including software, electronic, mechanical, ergonomic and UI design, Project planning, alpha and beta test coordination, as well as supervising documentation and technical support.

Technology Evaluation and Management including: Evaluating technologies, components and systems for use in our new products.

Software interface management and development including: Liaising with DAW manufacturers, engine interface communication and protocol specification as well as development and debugging.

Sales and Marketing management including: Preparation of marketing materials , trade show planning and attendance, product demonstration, establishing international dealer network.

After the successful console launch I wanted to focus exclusively on product development so my founding partner and co-founder took over as CEO/COO and I became CTO.

MORE INFORMATION

smartav.net

MACQUARIE UNIVERSITY

POSITION

Technical Business Consultant

COMPANY

Macquarie University’s Centre for Lasers and Applications (CLA) was established in 1988 as an Australian Commonwealth Special Research Centre. It is one of Australia’s leading research organizations. Research interests within the CLA range from fundamental laser and optical physics, through laser technology and engineering, and on to related applications.

DATE

Jan 2003 – June 2003

RESPONSIBILITIES

I performed a business analysis for the development of a business plan for the medical commercialisation of a patented Yellow Laser system developed by the Centre for Lasers and Applications at the university.

The business analysis included: market analysis including market size and segmentation, competitor analysis along with a detailed product review and drafting of the product specification.

I also performed a systems engineering analysis with estimated costs and timetables to take the product from its current state to full production.

AV MEDIA / FAIRLIGHT

Position

Co-Founder / Chief Operating Officer

COMPANY

Established in November 2001, AV Media was set up as a member of the Fairlight Group of companies. AV Media purchased DSP Media’s IP and is focusing its development on three major areas: V motion – a video hard disk recorder / player, AV transfer – a utility software program for audio and video file conversion and AV edit – a windows based digital audio and video workstation. These three products have since become the core of Fairlight’s new product line.

DATE

Nov 2001 – August 2003

ACHIEVEMENTS

Keeping the key members of the DSP Media R&D team together while successfully managing the transition from DSP to AV Media / Fairlight.

Developing several new products innovative products.

Returning a profit within nine months of company start in a difficult economic and business climate.

RESPONSIBILITIES

I set up and managed the company consisting of a team of seven R&D engineers and production staff. My duties included budget and cash-flow preparation, liaising with worldwide Fairlight sales offices, new product specification and design, project planning, production management along with marketing and trade show planning and attendance and product demonstration.

MORE INFORMATION

au.fairlight.com.au

DSP MEDIA

POSITION

Co-Founder / Chief Technology Officer

COMPANY

DSP Media is the post venture capital form of Digital Studio Processing Pty. Ltd. It was a global company with offices in Los Angeles, London and Sydney with over 40 employees.

DATE

Nov 1999 – Sept 2001

ACHIEVEMENTS

Developing two new products in very fast turnaround times. The core team consisted of 6 software engineers, 4 electronic hardware engineers, 3 mechanical engineers, 2 documentation engineers and several external consultants and manufacturing and design companies.

The main product was our second generation audio production station, Postation II. It was developed in a record time of 9 months from first concept to delivery of the first production unit.

We also evolved our disk based video recorder to be a standalone product called V motion. The V motion was redesigned in a 6 month period using a newly developed hardware video board.

Winning an Australian Design Award for Postation II, April 2002.

RESPONSIBILITIES

Product germination, product and design specification, project timelines, budget and cash-flow preparation, liaison with external design and production consultants, R&D staff management, along with programming and debugging.

In addition to my technical duties, I had sales and marketing duties both in preparing technical marketing materials as well as product demonstration at both trade shows and clients facilities.

Finally, I also had boardroom responsibilities, both reporting to and chairing board meetings, and I was also heavily involved in the raising of a second round of finance (US$4M) for the company’s continued growth.

dSP – DIGITAL STUDIO PROCESSING

POSITION

Co-Founder / Managing Director

COMPANY

Digital Studio Processing was an emerging player in the global audio post-production market. Its primary product was the Postation, a combined hard disk based audio editor, video player and mixing control surface.

DATE

July 1991 – Nov 1999

ACHIEVEMENTS

I managed the growth of the company from 6 staff with an annual turnover of $500k (from primarily Australian sales), to a company with 25 staff and an annual turnover of over $4M from a global distribution network.

Successful capital raising to grow the company further.

RESPONSIBILITIES

As Managing Director I was responsible for developing the strategy for growing the company, particularly getting the company established as an exporter. I setup distribution channels in Japan, UK, Germany and the USA.

The company applied for three successful government R&D grant applications (totalling around $1.5M over four years). In addition to my managerial duties I also led the R&D team and was a lead programmer. I continued to attend trade shows and travelled extensively for both product demonstration, sales, installation and on site research and development catering for specific customer requirements.

During 1999 we decided that additional capital was required to grow the company and I was heavily involved in preparing the information memorandum and securing the deal to raise $2M capital for expansion.

Upon successful capital raising, I was appointed CTO to allow me to focus solely on new product development.

Spinifex Technologies

SPINIFEX TECHNOLOGIES

POSITION

Co-Founder / Managing Director / Lead Programmer

COMPANY

Spinifex was setup as a software consultancy / contract company. It had two main contracts; the primary contract was to co-founding Digital Studio Processing for development of a digital audio recording and editing program and the second contract was to the Macquarie University Flow Cytometry research division for various data analysis and device control programs.

In June of 1995, the founder of Digital Studio Processing Pty. Ltd. passed away and I was asked by the remaining shareholder to take over as Managing director. I accepted and this was the reason I withdrew from my PhD studies.

DATE

Dec 1990 – June 1995

ACHIEVEMENTS

Development of the software for a world class audio product from initial concept through to commercial product while undertaking PhD studies in Laser Flow Cytometry.

RESPONSIBILITIES

As Managing Director and Lead Programmer, I was responsible for contract negotiation, design specification, allocation of tasks to the two other programmers, liaison with potential customers, application debugging, trade show attendance and product demonstration.

JMC ACADEMY OF AUDIO ENGINEERING

POSITION

Course Developer / Lecturer

COMPANY

JMC Academy of Audio Engineering

DATE

Nov 1991 – Dec 1993

ACHIEVEMENTS

I developed, wrote and taught their first digital audio engineering course.

RESPONSIBILTIES

I developed the course and delivered the lectures and tutorials.

TIME DELAY STUDIOS

TIME DELAY STUDIOS

POSITION

Founder / Manager / Audio Engineer

COMPANY

Time Delay Studios was an owner operated recording studio based in Sydney.

DATE

Nov 1988 – Dec 1992

ACHIEVEMENTS

As well as successfully managing my first small business, during this period I also designed and developed a computer music midi sequencer for use in the studio which evolved into digital audio workstation software that was to become the basis for Digital Studio Processing’s Digital Audio Workstation.

RESPONSIBILITIES

Set up and management of a small recording studio, primarily for recording demonstration tapes for unsigned recording artists and groups.

Capital purchase decisions, studio design and wiring, studio acoustic design, audio engineering, music composition, advertising and bookkeeping.

Creative Projects

CREATIVE PROJECTS

POSITIONS

Filmmaker, Producer, Audio & Video Engineer, Composer, Teacher

DATE

1987 – present

FILM

As an independent filmmaker I have written, directed and produced several short films, music videos and actor show reels.

All aspects of filmmaking including: writing, storyboarding, scheduling, directing, cinematography, editing, musical score, sound design and final mixing and mastering.

I have also been teaching filmmaking and camera technique for actors at Springboards Performing Arts.

MUSIC

Producer, Composer, Lyricist, Recording Engineer, Drum and Percussion Programmer, Keyboard Player, Cover, Booklet and Web Site Designer for my band Eloael’s debut album, “Release the Dove”.

GRAPHIC ARTIST / PHOTOGRAPHER

Book Design, Art Photography and Web Site Design for “The Art of Inspiration” is a high quality art book written by Ivanka. The book contains 272 full-colour pages with over 130 of Ivanka’s original paintings and inspirational messages about the personal meaning of her art.

See portfolio for more information on my creative projects.